Showing posts with label Tips on Blogging. Show all posts
Showing posts with label Tips on Blogging. Show all posts

Making Effective Use of Social Media for Your Business

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Running a business isn’t easy these days. There are countless different things you need to consider and you’ll end up spending a lot of time managing aspects of your business that you never expected. A great example of this would be social media. Nowadays, using social media platforms to your advantage is a common business responsibility, but it requires a lot more attention and work than you might think.


With billions of active social media users to attract, it’s become one of the best ways to grow your business. This is especially true when you’re on a budget and you’re looking for an inexpensive way to build brand awareness and develop stronger customer relationships. So if you’re looking to make more effective use of social media, here are a couple of tips to help you out.


Source: https://unsplash.com/photos/mr4JG4SYOF8 (CC0)


Make sure you have a plan for your social media usage


Businesses all use social media in different ways and for different purposes. Social media is great for day-to-day use and sharing your pictures and thoughts, but as a business, using social media is completely different and takes a couple of important considerations. As such, your presence on platforms such as Instagram and Twitter need to be calculated.


It’s a good idea to start with something simple such as choosing your handle. Normally, this is just your business’s name but there will be times where the name is taken or it’s too long to be used as a handle. Shortening your business’s name can be helpful here, but you need to take into consideration how you want to be referred to in conversations and online. Don’t think too hard here as the important thing is to just have some kind of presence. You can always change your handle in the future.


Next, you’ll want to start thinking about your objectives and goals with social media. What do you plan to achieve with a social media platform? Are you just looking to establish some kind of presence, or do you eventually want to hire a social media manager to help you engage with your audience, or do you just want to do the bare minimum and let your audience know whenever you release a new product? Every business has a different goal with social media and it’s vital to decide how far you want to take it.


Finally, you’ll want to do a bit of research into various different things. This can include researching your competition to see exactly how they’re using social media, but it also includes looking into social media automation to potentially reduce the costs of running your social media account. There are many different ways to make effective use of social media, and it all stems from your goals as a business and what you want to achieve with it.


Using the right platform for your business


It’s a good idea to look at the different platforms available so you know which one has the biggest chances of growing your business.


Platforms such as Facebook are great for general use and pretty much all businesses will have some kind of presence on the website. The audience is extremely varied and you have billions of users to attract to your business. However, you may also want to consider platforms such as Instagram if you’re a more creative-focused business.


Platforms like Instagram can be fantastic because they’re focused on visuals. It even comes with certain features that other platforms don’t have. As explained in this post at https://backlightblog.com/edit-hide-delete-instagram-comments, you can actually delete Instagram comments on your posts. This is something you can’t do on Twitter right now. However, Twitter does have other interesting features, such as locking replies to people you follow. Depending on how you want to interact and engage with your audience, it can be helpful to carefully choose a platform.


Remember to track your progress


It’s also a great idea to track your progress with the help of analytics and various metrics. This will give you an objective look at your social media presence and also give you some advice to assist in decision making. Most social media platforms give you access to various metrics, so this isn’t something you need to pay more for. However, it may be helpful to record a few of your own findings, such as when your audience is most active and the types of messages and posts that garner the most attention so you can replicate their engagement success in the future.


signature-fonts

Are Usability Issues Holding Your Blog Back?

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

There are a few things that all successful blogs have in common. Good content, posted on a regular basis is obviously important. You need a fresh new angle on whatever subject it is that you write about too, so you can make yourself stand out. But one thing that people tend to overlook is the usability of those blogs. Most popular blogs are well designed and easy to use, meaning that visitors can quickly find content that they are interested in. If your blog usability isn’t great, that will put people off and it’s unlikely that they will become a regular reader. 


Pixabay CCO License


Getting subscribers is crucial if you want to turn your blog into a business and a well-designed blog that is easy to navigate will encourage more people to subscribe. If you think that usability issues might be holding your blog back, these are some of the best ways to fix them. 

Measure The User Experience 

Before you make any changes to your blog, you need to know what works and what doesn’t, so you should measure the user experience. Looking at the data about how visitors interact with your site, how long they stay on each page, and what the abandonment rate is, etc will help you understand which parts of your blog need work. Finding the right user experience metrics and kpis can be difficult and many people don’t know exactly what to look for when measuring the user experience on their blog. Simple things like page views, abandonment rate, and the number of new subscribers are a good place to start. It’s also worth using a website testing service so you can get more detailed opinions from users about the way that your blog functions. 

Streamline The Front Page 

If people land on the front page of your blog and are bombarded with information and pop-ups, they will be overwhelmed. Too much choice is a bad thing and often causes people to get stuck because they don’t know what to click on first. An overcrowded website also looks messy, making it harder for people to find relevant content. If you strip back your blog and just have a simple, stylish design on the front page with a few posts, a small section about you, and a search function, visitors will find it way easier to navigate. 

Prioritize Functionality Over Style 

It’s important that your blog design reflects you as a person and you want it to be unique, so your site stands out. However, it’s important that you always prioritize functionality over style. People come to expect a certain layout when they visit a website. Although there is flexibility, they expect to see headers and footers, a sidebar, a menu on the top, and a search function. Everybody immediately understands these basic elements and how to use them to navigate the website. It’s ok to be creative, but if you mess with the formula too much, people will be completely lost. 


It’s good to change the design of your blog every now and again to keep things fresh, but make sure that you always consider usability when you do. 


signature-fonts

The Benefits Of Having Social Media As A Blogger

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.


Social media helps to keep us all connected in this modern world. However, for those who have careers that are linked in with the online world or perhaps require them to network, social media can be a tool that can offer you more than just casual conversations between friends and family. With that being said, here are the benefits of having social media as a blogger.

Can You Turn A Blog Into A Business?

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.



Blogging has become one of the most popular projects online with millions of people writing about the things that interest them. However, over the last decade or so, there has been a serious rise in the number of people using blogging in order to earn a living and that's pretty understandable. After all, who wouldn't want to make a career out of talking about their passions and connecting with people? However, actually earning a living from a blog can often be a whole lot harder than a lot of people realize. With that in mind, here are some of the things that you can do to weather the challenges and turn a blog into a business.

Know your niche

One of the most important things to remember about blogging is that there are thousands upon thousands of other people out there doing exactly the same thing. Because of that, if you really want your blog to succeed you have to know exactly what your niche is. Once you know exactly what you want your blog to be then you're going to find it a whole lot easier to connect with an audience rather than trying to reach out to everyone and wasting a great deal of your time and energy.

Be consistent

Consistency is the key to really building an audience that is going to keep coming back to your blog time and time again. People like things that are familiar and if you're constantly changing up your blog's visual style or the kinds of content you're creating then people will find it offputting. The same goes for your upload schedule. You need to make sure that you've got an upload schedule that your audience can be sure of. If you decide to randomly go a couple of weeks without posting anything then there's a good chance that your audience is just going to forget about you.

Use the right resources

There are so many great resources out there to help you connect with audience members and really push your blog into being a bonafide business. However, you have to be sure that you're using the right resources. Otherwise, you could end up wasting time and money. From marketing resources like this: https://www.templafy.com/blog/how-many-of-these-outbound-sales-email-fundamentals-do-you-use/ to things like different social media accounts to connect with different kinds of people. If you're not willing to adjust your blog based on your audience then it's never going to succeed.

Of course, it's important to remember that, even if you follow this advice, running a blog can be a genuine challenge. You simply can't make a career out of blogging if you're only really willing to do it when you feel like it. There will be days when you just don't want to bother with your blog but whether or not you still keep at it is the real difference between doing it as a hobby and doing it as a career.


signature-fonts

Enhance Your Blog's Image with These Visual Tips

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.  *Contributed post.


Making your blog visually appealing is key to getting people to read it. If it looks boring, cluttered or out of date, it can put people off. Whether you write about your life or you try to offer informative posts about a specialist subject, your readers will be more likely to stick around if everything looks good. Don't worry if your blog isn't currently looking its best or you're just getting started with a new blog. You can create a beautiful blog that is pleasing to the eye and encourages people to keep reading. Here are some things you can do.

Four Smart Ways To Turn Your Blog Into A Business

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.



Picture licensed under Creative Commons.


Can you make a mint blogging?


So You Want to Start a Blog? Blogging Platforms - A Simple Review

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

If you have ever read anything on starting a blog, you've likely heard of Blogger and Wordpress.  Blogger was one of the first platforms created for the blogging world in the sense we understand it today.  It was also acquired by Google in 2003.  In 2003, Wordpress also began.  The latest statistic is that Wordpress.org runs 30% of the world's websites including big companies like CNN, Fortune, NBC, and TechCrunch.