Making Effective Use of Social Media for Your Business

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Running a business isn’t easy these days. There are countless different things you need to consider and you’ll end up spending a lot of time managing aspects of your business that you never expected. A great example of this would be social media. Nowadays, using social media platforms to your advantage is a common business responsibility, but it requires a lot more attention and work than you might think.

With billions of active social media users to attract, it’s become one of the best ways to grow your business. This is especially true when you’re on a budget and you’re looking for an inexpensive way to build brand awareness and develop stronger customer relationships. So if you’re looking to make more effective use of social media, here are a couple of tips to help you out.

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Make sure you have a plan for your social media usage

Businesses all use social media in different ways and for different purposes. Social media is great for day-to-day use and sharing your pictures and thoughts, but as a business, using social media is completely different and takes a couple of important considerations. As such, your presence on platforms such as Instagram and Twitter need to be calculated.

It’s a good idea to start with something simple such as choosing your handle. Normally, this is just your business’s name but there will be times where the name is taken or it’s too long to be used as a handle. Shortening your business’s name can be helpful here, but you need to take into consideration how you want to be referred to in conversations and online. Don’t think too hard here as the important thing is to just have some kind of presence. You can always change your handle in the future.

Next, you’ll want to start thinking about your objectives and goals with social media. What do you plan to achieve with a social media platform? Are you just looking to establish some kind of presence, or do you eventually want to hire a social media manager to help you engage with your audience, or do you just want to do the bare minimum and let your audience know whenever you release a new product? Every business has a different goal with social media and it’s vital to decide how far you want to take it.

Finally, you’ll want to do a bit of research into various different things. This can include researching your competition to see exactly how they’re using social media, but it also includes looking into social media automation to potentially reduce the costs of running your social media account. There are many different ways to make effective use of social media, and it all stems from your goals as a business and what you want to achieve with it.

Using the right platform for your business

It’s a good idea to look at the different platforms available so you know which one has the biggest chances of growing your business.

Platforms such as Facebook are great for general use and pretty much all businesses will have some kind of presence on the website. The audience is extremely varied and you have billions of users to attract to your business. However, you may also want to consider platforms such as Instagram if you’re a more creative-focused business.

Platforms like Instagram can be fantastic because they’re focused on visuals. It even comes with certain features that other platforms don’t have. As explained in this post at, you can actually delete Instagram comments on your posts. This is something you can’t do on Twitter right now. However, Twitter does have other interesting features, such as locking replies to people you follow. Depending on how you want to interact and engage with your audience, it can be helpful to carefully choose a platform.

Remember to track your progress

It’s also a great idea to track your progress with the help of analytics and various metrics. This will give you an objective look at your social media presence and also give you some advice to assist in decision making. Most social media platforms give you access to various metrics, so this isn’t something you need to pay more for. However, it may be helpful to record a few of your own findings, such as when your audience is most active and the types of messages and posts that garner the most attention so you can replicate their engagement success in the future.


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