Should You Pay To Promote Your Blog?

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Want to attract more readers to your blog? By promoting your blog, you can help to increase its visibility and reach new audiences. You can do this either by paying to promote your blog or by trying free promotional tricks.

In most cases, paying to promote your blog will get more effective results. However, if you’re on a tight budget and your blog isn’t monetized, you may find that it’s more sensible to take advantage of free marketing methods. This post outlines a few different promotional strategies - both paid and free - that could be worth considering. 

Ways to promote your blog that cost money

Boosted Facebook posts

Facebook is a great platform for sharing your blog posts with readers. Usually, when you share a post, it is only seen by your followers unless one of your followers chooses to share it. Boosting your Facebook posts allows them to be seen by people who don’t already follow your Facebook page. You can set various parameters to help you target the right people such as age, gender, location and interests. The amount you pay varies on how long you want to run your campaign and how many people you want to reach.

Paid SEO

SEO (search engine optimization) can encourage more people to find your blog through search engines. Using an SEO marketing service, you can increase your blog’s rankings by targeting specific keywords and using tricks like backlinking. SEO services can vary in price depending on how extensive you want your campaign to be. 

PPC advertising

PPC (pay-per-click) adverts can be another way to build traffic to your blog. You pay for the advert to display until a certain number of people have clicked on it. Google Ads is the most popular PPC platform - you can pay for your blog’s search listing to be displayed at the top of the rankings as an advert. 

Free ways to promote your blog

Social media posts

You can promote your blog for free simply by sharing posts via social media. Twitter can be a great platform for organically attracting new readers - by strategically using certain keywords and hashtags in your tweets whenever you share a post, you can encourage more people to stumble across your tweets and read your blog posts. This isn’t as effective as paid social media advertising, but it can still help you get readers.


It’s possible to do some of your own SEO without paying an SEO company. By strategically using keywords in all of your posts, you can increase the chance of them ranking well on Google and Bing. This is not as effective as paying an SEO company, but can still help you get results if you’re on a tight budget.

Networking with other bloggers

A really great way to build readers is to network with fellow bloggers. By sharing, interacting and commenting on other bloggers’ posts, you can encourage them to check out your own blog. You could even consider coming up with cross-promotional strategies such as agreeing to regularly share another’s blog’s content in exchange for them doing the same for you. This allows you to share each others’ audiences. 


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