How to Raise Your Professional Profile

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

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If you’ve been struggling to find a job that pays well and matches your current skills and ambitions, it’s possible you feel there is nothing available right now. However, while some job markets are highly competitive, there are things you can do to boost your professional profile and make sure you are one of the first candidates considered for a role that suits you. How can you raise your profile? Here are four ideas to think about. 

Get a Website 

Anyone who’s anyone has a website. This is the place where you can show off who you are and what you are all about. It gives employers a place to learn about your work history and experiences without needing to pour through yet another resume. However, building a website (and maintaining it) is not as straightforward as it seems. Visiting www.nestify.io can solve this problem, and it’s also worth investing in a domain name, which would ideally be yourname.com rather to further push your professionalism and show that you mean business. 

Highlight Your Portfolio 

Your website will not be complete without highlighting your portfolio, though. It doesn’t matter what you do, you should have evidence of your skills, whether graphic design, writing, or project management. This portfolio backs up any claims you have made when describing yourself. It isn’t enough to say you’re skilled in a variety of topics or styles; your portfolio must show it. Evidence of paid work is always a bonus, but if you don’t have anything like this (which is typical of professionals changing careers), use your free time to create examples of what you could do if given the opportunity. 

Be More Involved 

Everyone has their opinions about social media, but for many industries, especially creative ones, you need to make effective use of social media to build a following and appeal more to potential employers. Candidates with hundreds and even thousands of followers will appeal more to recruiters as they consider this a ready-made promotion base. If you’re concerned about the privacy issues regarding social media, create an account for your brand rather than your personal life. 

Clean Up Your Online Presence 

Everyone has posted something stupid and immature on social media, especially if you are part of a generation that never considered how prevalent it would become. No one wants to miss out on a job opportunity because of something dumb they posted when they were teenagers, so clean up your online presence before a job interview to make sure the hiring managers don’t come across anything that might make them think twice. You don’t need to become a ghost, but you can at least remove anything that might be deemed irresponsible or downright offensive to boost your chances of employment and prevent cancellation.

Upwards 

Raising your professional profile will open a range of opportunities for you to explore. While not all of these opportunities will be right for you, there could be some that feel like a perfect fit. If you make the effort to get yourself noticed, you will reap the professional benefits. 

Pros and Cons of Outsourcing Marketing

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There are three main options for marketing for any business. You can hire an in-house marketing team, you can make marketing a responsibility of one of your employees, or you can outsource and hire an external agency to help you with yours. Researching your options to figure out what could work for you is the best step to take before you finalize that decision. 

When you choose to outsource your marketing, it’s important to note that you don't have to outsource every single avenue. In fact, if you only wanted to get help with a white label SEO reseller, you can do that. Outsourcing your marketing and giving this part of your business over to someone else isn't always an easy step, especially if you prefer to have control! However, there are some pros and cons to outsourcing your marketing, and we’ve got them all listed for you below.

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1. No more issues with human resources. When you choose to outsource to an agency or a consultant, you don't have them become an employee. In fact, you save yourself a lot of money and grief by not hiring someone permanently at all! Instead, you avoid vacation disputes, sick pay, long term leave and any issues with staff. 

2. You don't have to hire for long. Let’s say you have a particular project due on a certain date for a client. When you choose to outsource your marketing strategy, you aren't obligated to hire that person full time. In fact, you can choose to hire someone just a day or two at a time as you need them. The cost up front is easier, too.

3. You get specialist expertise. You can have a specialist working with you for the particular marketing help you need. If your business needs a specialist, you can find one by simply looking to outsource. 

4. You can closely monitor the agency. Whoever you outsource to, you can monitor them and learn of their history and which clients they have used in the past. If they’re a new company, there may not be enough information, though.

5. A con: you may have less face time. When you have a job to be done, you might worry that you don't get enough face to face time with the agency you hire to get the job done for you. It’s vital that you consider this if you prefer to have some semblance of control over the process.

6. Another con: you don't have someone in the office, too. If you need a heavy job done, then not having someone in the office with you can make it harder to manage the entire process from start to finish.

7. Is it right for you? The last thing to think about is whether you will be in or out of the loop with your marketing agency. You want to be involved in the conversation, adn that can take some time to figure out! Should you outsource? That’s the last decision that you have to make when it comes to your marketing.

Enhance Your Blog's Image with These Visual Tips

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Making your blog visually appealing is key to getting people to read it. If it looks boring, cluttered or out of date, it can put people off. Whether you write about your life or you try to offer informative posts about a specialist subject, your readers will be more likely to stick around if everything looks good. Don't worry if your blog isn't currently looking its best or you're just getting started with a new blog. You can create a beautiful blog that is pleasing to the eye and encourages people to keep reading. Here are some things you can do.