How Customer Service and Social Media Go Hand in Hand

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Social media has impacted our lives greatly. Everyday activities, such as photographing and filming ourselves, can now be shared with the world at large in a matter of seconds. Therefore, it should come as no surprise that social media has also evolved into a crucial tool for companies looking to expand their customer base and advertise their goods and services.

https://www.pexels.com/photo/two-white-message-balloons-1111368/ 

Why Should You Have a Website?

A website is a must-have for any online business hoping to succeed. Your website is like your storefront, and potential customers will go there to learn more about your business and what you have to offer. Your website is also a great way to market and spread the word about your products or services.

• Make sure it's not too difficult to get around on your website. The layout should be straightforward and simple to comprehend, and the overall design should be aesthetically pleasing.

• Use simple, clear language on your website, and make sure the information is current.

• Make sure your website works on desktops, phones, and tablets.

• Provide phone, email, and live chat support for customers. You can learn how to add live chat software to your website here. This will not only help build trust with customers, but it will keep people on your website for longer.

• Additionally, you should have a presence on popular social media sites like Facebook, Twitter, Instagram, and LinkedIn where potential customers can find out more about your company. These platforms offer a fantastic opportunity to market and promote your goods or services to a more extensive audience, making them very useful tools.

• If you don't feel confident in your ability to design a website that best represents your company, it's a good idea to hire a professional web designer to help you out.

Providing the Best Customer Service Possible

Excellent customer service is one of the most important ways to differentiate your online business from the competition. Customer satisfaction is a top priority, and that means being responsive to questions and concerns from them as soon as possible and going above and beyond to meet their needs.

• Make sure your return policy is clear and concise.

• Inquiries and complaints should be handled promptly.

• Strive to make customers happy by going the extra mile.

Using Social Media to Market and Promote Your Online Business

After you have developed an attractive website for your online company, the next step is to begin marketing and promoting it on social media platforms such as Facebook and Twitter. There are numerous ways to accomplish this, but the following suggestions should get you started:

• Use social media advertising to your advantage. This is a great way to promote your goods and services to a specific demographic.

• People will have an easier time finding your content on social media if you use hashtags.

• You can use social media to promote your blog posts, infographics, images, videos, and more.

• Take the time to interact with your followers and respond to any comments or questions they may have. Your customers will view this as a sign of trust and loyalty on your part.

Conclusion

It's time to consider social media as an integral part of your online business. By making useful content, talking to customers, and keeping an eye on your analytics, you can use social media to boost customer engagement and sales to new levels. So, what are you holding out for? Get started right away on formulating a plan for using social media!

Sort Your SEO On A Shoestring

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Did you know that even with a little budget, your website may rank better in the results of search engines? However, you do not need to spend a lot of money each month in order to make significant progress in increasing the number of people who visit your website. So, what exactly is it that is stopping you? 

Contrary to common assumptions, search engine optimization (SEO) has the potential to be more cost-effective than the majority of other kinds of marketing, including pay-per-click advertisements and social media marketing. You need to have knowledge about everything in life; thus, let us begin with which SEO methods you can adopt without having to shell out a significant amount of money each month. If you then decide to take any of them further, hvac SEO services can give you further advice and guidance.

Image via Unsplash

Employ the use of Google My Business.

If you own a small company or a traditional storefront establishment, you should concentrate on increasing your visibility in your immediate area rather than making an effort to attract potential customers from other parts of the country. You may accomplish this most effectively by optimizing the page for your "Google My Business" account. This product, which was once known as Google Locations and is occasionally referred to as a Google Map listing, functions by displaying information about your company on the page that displays the results of a Google search.

Because of this, if anybody searches for terms that are associated with your company, they will see a listing for your company among the results that appear on the search page.

Include keywords in the right places

First, you will need to determine your keywords. Long-tail keywords should be the primary focus of your SEO efforts if you are working with a constrained budget. A phrase that is very particular to the requirements that your clients have is an example of a long-tail keyword.

Long-tail keywords have less rivalry since they are so precise; therefore, it is advisable to focus on them. While there is a lot of competition for keywords like "fitness instructor," there is less competition for long-tail keywords. This indicates that you should focus on a long-tail keyword such as "water fitness instructor in Arizona" rather than the keyword "fitness instructor".

After you have selected the specific long-tail keywords that you will concentrate on, the next step is to begin incorporating them into your website. You need to include these keywords in important parts of your website, such as the page names, URLs, and content.

Develop fresh content

It is essential to publish new material on a consistent basis if you want to improve the search engine rankings of your website. This is due to the fact that whenever new content is posted to your website, the web crawler used by Google will visit your website in order to index the new information. This indicates that Google is examining your website and recalculating how it ought to be ranked, which increases the likelihood that you will receive a high ranking.

In spite of this, the web crawler will not raise your site's score just due to the fact that you have included fresh material.

The material must not just be original but also of a high quality and relevant to the audience. Your site's ranking will improve according to the amount of material you publish that is helpful to users looking for the keywords you have chosen to focus on. You are in complete command with the help of this SEO technique.

If you are going to be the one creating the material, make sure you know how to offer the kind of stuff that people who frequent your website are looking for. You can gauge how popular your material is among your fans by using social media and email marketing, and you can also ask them what they want to see more of.

73 Questions About Me - #VogueParody

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Similar to Joan Senio, I had never heard of this challenge but I love answering funny questions so here we go!  To read Joan's answers, click here.

Bella Inspired Grace Receives Blogger Recognition Award!

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

So You Want to Start a Blog? Blogging Platforms - A Simple Review

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

If you have ever read anything on starting a blog, you've likely heard of Blogger and Wordpress.  Blogger was one of the first platforms created for the blogging world in the sense we understand it today.  It was also acquired by Google in 2003.  In 2003, Wordpress also began.  The latest statistic is that Wordpress.org runs 30% of the world's websites including big companies like CNN, Fortune, NBC, and TechCrunch.

Sunshine Blogger Award - 2nd Nomination!

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

The Sunshine Blogger Award

I was nominated for this award for the second time by Halos and Life.  I started blogging in May and it is so humbling to have been nominated twice.  

Social Media Automation Series - Part 7: Metricool and Sumall

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Metricool and Sumall are different compared to the other platforms I've reviewed. They are more tailored to analytics but each in its own unique way. Sumall is more automation with emailed analytics while Metricool analyzes both your website and social media but also allows you to schedule tweets.

Social Media Automation Series - Part 6: Commun.it

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Commun.it is an interesting tool.  It claims to help drive traffic, help you with analytics, and help schedule posts.  It does do those things kind of.  With the free plan,  you only get 3 days of analytics which isn't super helpful.  You can curate content with it, but I didn't find the algorithm to be that accurate.  Tweets were automatically published that had me asking...umm..I tweeted that why?

Social Media Automation Series - Part 5: Social Pilot

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

I must admit - Social Pilot is one of my favorite scheduling tools.  You can view posts in a monthly calendar in the free version.  You can post 10 things per day in the free plan and schedule up to 30 total posts.  You can connect 3 social profiles including Pinterest!  Unfortunately, you can't curate content, but they do have a fantastic chrome extension so can schedule on the fly.  

Social Media Automation Series - Part 4: Buffer

Follow my blog with Bloglovin

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Buffer is one of the social media automation tools that everyone knows about, talks about, and uses.  I am definitely an avid user.  It is the ONLY tool I've found so far that really lets you Retweet a post within Twitter and with its Chrome Extension.  Anything else I've used treats the tweet as an original tweet unless you add "RT @handle" to the comment box.  In my opinion, this is BEST FEATURE of Buffer.

Social Media Automation Series - Part 3: Dlvr.it

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

I just starting using Dlvr.it and so far, I've enjoyed it.  You are able to curate content by pulling from feeds or websites you like.  Since getting into blogging personally, there are several bloggers of

which I've really enjoyed their blogs, tweets, etc. They are :

@sanemommablog www.sanemomma.com

@ProductvePretty) https://productiveandpretty.com/ 

@SunnySweetDays https://sunnysweetdays.com/

@tinyrayofsun www.tinyrayofsunshine

@Littlecoffeefx https://littlecoffeefox.com

Social Media Automation Series - Part 2: Paper.li

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

Paper.li has been one of the greatest tools I've found for finding content.  With the free plan, you can subscribe to 10 content sources.  These sources can be searches in Paper.li's Genius Source, direct feeds from sites you love, from twitter, really anything you want.  I use this for both work and BIG and so far, it's algorithm for finding content is the best I've seen in any app or tool.  It's "Genius" source truly is genius.

Social Media Automation Series - Part 1: Crowdfire

**Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you choose to make a purchase.

There are so many social media automation tools out there. Each has its own merits, benefits, and pitfalls. As I've managed my company's social media as well as my own. I've learned a ton from a variety of different sources. Abby Lawson's Building A Framework has been super helpful as well as Blog by Number by Suzi at startamomblog.com. They both go through the how, what, when and why of starting a blog including of course some about social media.